If you’re running a business, it can definitely be agreed that every minute counts. But what happens when you find yourself with unused hours in your virtual assistant’s schedule? Well, whether you’re a small business owner in Birmingham or running a startup from the heart of Staffordshire, there’s always a way to maximise your VA’s potential. So, here are some inventive ways to ensure no minute goes to waste and your business runs smoother than ever.
Enhancing Your Online Presence
Your virtual assistant can work wonders with your digital footprint. If there’s downtime in their schedule, ask them to glance over your website. Maybe this could be updating some outdated content, adding some fresh blog posts, or even optimising your pages for SEO, but overall, your VA can help you ensure that your online presence is as sharp as it can be.
But you also need to remember that a well-maintained website is your digital shopfront, too. At the end of the day, first impressions greatly mater, and you want the best impressions possible from your clients.
Tackle the Email Monster
We’re all guilty of this- having piles upon piles of emails, and all the important messages just seem to get lost in the chaos, right? Well, a virtual assistant can help you out by organising your inbox, setting up filters, and even drafting up responses to some common queries that you get.
Plus, if there’s any spare time, why not get them to create templates for recurring emails? This alone saves you a lot of time in the long run. This way, you can stay on top of communication without getting bogged down by the nitty-gritty.
Content Creation and Repurposing
If writing isn’t your forte or you lack the time, your VA can step in for you! They could draft newsletters, create blog posts, or even repurpose existing content for different platforms. There’s always something out there to help keep your audience engaged.
Plus, most VAs who specialise in marketing usually have graphic design experience (at least with Canva), so they may even be able to help create or curate images and videos that align with your brand’s message.
Social Media Magic
Speaking of marketing, we can’t forget about social media! Overall, a consistent and engaging social media presence is very important for businesses nowadays. So, if your VA has any unused hours and specialises in marketing, it might really help to get them to create and schedule some posts that are engaging, eye-catching, and valuable to your audience.
They can also analyse your social media metrics to identify what’s working and what needs tweaking, ensuring your online engagement is always on point. Again, this needs to be a VA that is specialised in marketing, as VAs aren’t one-size-fits-all.
Organise Your Digital Workspace
Needless to say, a cluttered workspace can be frustrating, but it’s not just the messy desks either; even a cluttered digital workspace can be fairly inefficient, too. But your VA can help organise your files and ensure that everything is backed up, and they can even streamline your cloud storage too. This might seem like a fairly minor task, but this can definitely help with boosting your productivity in the long run!
Unused hours don’t have to mean wasted time! All it takes is a bit of planning, and you can get your VA to chip in and help shape your business! So, what are you waiting for? Let’s get cracking and make every second count!
